Tuesday, September 30, 2008

Hubba Bubba

I don’t chew gum anymore, but as a child, I was pretty hardcore. Two of my favorites were Wrigley’s Doublemint and Juicy Fruit (click on the links for 80's-era commercials).



Big Red was also good. Studies have shown that smell is one of the most powerful ways to take one back in time (it’s typically more potent than visual or auditory cues). This is why many times while waiting in line at the grocery store, I’ll take a pack of the products listed above and take a really, good whiff. Sniffing a pack of Fruit-Stripe gum is an extra special pleasure.



In junior high, I moved up to the big time and regularly bought Bubble Yum, Bubblicious, and Hubba Bubba (try saying Hubba Bubba Bubble Gum really fast).



Some people can choose gum for hours, but I would quickly get bored and throw mine out after 15 or 20 minutes. If the gum could hold its flavor indefinitely, I’m sure I could go on longer. Why don’t I chew the stuff anymore? Well, probably because I only like to move my jaw when I’m ingesting food. Gum is a poor man’s substitute to me.

Remember how everyone made a big deal out of not swallowing gum? My mom used to tell my sisters when they were about 3 years old to make sure they threw their gum out when they were done, not to swallow it. One afternoon, my mom asked one of them what had happened to her gum. She said she swallowed it. My mom said, “Why’d you do that?”. Her reply: “I forgot”. I guess we’re so used to putting something in our mouth and then swallowing it that to do otherwise takes some getting used to.

10 comments:

Sarah said...

it probably takes more time to smell a pack of fruit stripe than it does to chew the flavor out of a piece.

Paige said...

I am a total gum swallower. I am probably going to die of it one day. Hey, maybe I am not really fat. Maybe I am just full of gum.

houstonmacbro said...

I used to chew gum ... a lot of it. I tend to like minty flavors as opposed to fruity or spicy.

Nowdays, I use it only as the occasional daytime breath freshener when I can't brush (like before meetings, after lunch, etc.) and tend to the ones like Orbit or the new Wrigley's brand (I think it is called 5 or something).

Brian Mongold said...

Good point about smell bringing back memories. I would say smell and music are big timestamps for me.

I'm not a big gum fan anymore either. I hate how the muscles in my mouth get tired. It's good for the first 5-10 chews to get the flavor, then it just gets boring.

Brian

Brianinmpls said...

I still love me some gum. For some reason I have to chew it when I play softball or kickball or any sport probably because I am dehydrated from the booze

Rocketstar said...

For me it was chocolate mint Bubbalicious

Stephanie said...

OMG...Fruit Stripe! I completely forgot about it! I was a big fan back in the day.

I even enjoyed the gum that had the liquid in the middle that was supposed to taste like Dr. Pepper and 7-Up! Of course it didn't taste like you imagined but I was a brand whore and could have cared less.

Nowadays, I enjoy sugar-free types as they tend to keep the flavor longer. Dentyne Ice Spearmint is my goto now.

When I chew gum anymore, it isn't for very long because like Brian said, I too hate how the muscles in my mouth get tired. That and I have TMJ so too much chewing could potentially lead to my jaw, momentarily, popping out of place. That's not fun and it doesn't feel good.

brian
Agreed with the music timestamps...that gets my top vote, over smell, to take me back to a place in time.

brian in mpls
Man, this is a flashback heaven today! Kickball??? I love kickball, granted I haven't played it since I was a kid. So-Much-Fun!

Stephanie said...

"try saying Hubba Bubba Bubble Gum really fast"

For the record, I'm a big nerd and said this on the outside several times in a row. Tried to, at least. Tongue-twister for sure!

Thomas said...

Sarah, your comment above leads me to believe you may be the cleverest Obama supporter in the Tri-state area (even though you actually live in South Dakota).

Paige, I remember a playground supervisor in grade school telling me and another student that gum that is swallowed stays in our systems for 7 years. Not sure if this is true, but I haven’t swallowed since (that’s what she said).

Houston, I was a fruit chewer all the way (though I highly doubt they were made from anything that can remotely be described as natural, kinda like Fruit-Rollups).

Brian, thanks for jogging my memory. I’d forgotten how sore one’s jaw can get after chewing on several pieces of Bubble Yum.

Brian in Mpls, I can understand wanting to have something to chew on while playing sports. It gives the mouth something to do while waiting for the body to follow suit.

Rocket, I don’t recall chocolate mint Bubbalicious. That would be a weird experience for me, chewing on chocolate.

Stephanie, I also remember the gum with the liquid in the center. It was called Bonkers.

http://en.wikipedia.org/wiki/Bonkers_candy

I agree with you and Brian big-time on music taking one back which is why I frequently listen to 90’s music (it returns me to more innocent days when I was in college and in my 20’s).

One thing I didn’t like about kickball was when I’d air the ball and someone would catch it. Fudge.

I also can’t say Hubba Bubba Bubble Gum fast. Wonder how the guy in the commercial was able to do it…

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