Every couple weeks, I pick a few jars up at the store. Thankfully, they're not as costly as cigarettes or subject to a sin tax (though they probably should be). If I were deserted on a desert island, there's three things I'd want with me: Carmex, Conversations With God Book I, and my life-partner.
This article talks about the addictiveness of Carmex. Here's some choice bits from it:
"Although Carmex has been available since 1987 in small plastic tubes, the true junkie consumes it only in its original and pure state, from milky-white glass mini-jars. An inch deep and the diameter of a half-dollar, a Carmex pot is not convenient, modern or unobtrusive. In the back pocket of a pair of jeans, it makes you look deformed.
By the time you develop into a full-blown Carmex junkie - after the first swipe is offered by "a friend" - it wouldn't matter if the container were the size of a baby goat. You would carry it everywhere. And stash one in your car and an extra in your desk and another on your nightstand.
The little pot is part of what the grandson of Carmex's creator calls, "the whole gestalt of Carmex." Take the jar away and Carmex loses some of its mystery.
"The jars are kind of our trademark," said Paul Woelbing by phone from Carma Lab, Inc., in Franklin, Wis. "You know, I can recognize the sound of one of those caps coming off even in a big lecture hall."
Can't we all? The easiest way to discover a Carmex addict is to produce a little pot and unscrew the yellow-and-black lid. An addict will pounce, index finger or pinkie extended, and moan, "Ooooh. Can I have some?"
Never in Carmex's history have the Woelbings advertised or marketed their product"
I think the primary reason I like it so much is because once applied, I rarely have to lick my lips. I tried Cherry Carmex a few years ago, but didn't find it medicinal enough for my tastes (pun intended).
To get an idea of how frequently I use it, check this out:
When going to a movie, I put some on before it starts.
When getting a massage, I put a significant amount on since it will be 90 minutes before I can put some on again.
Before starting my shift at work, there is an application.
Before going to bed...
Before making a shit...