As indicated by the sudden rise in tracking over the last 10 days, Borat's opening day was an explosion... it's a monster. The weekend's #1 film is expected to do $22,486,000 by Sunday night -- a mere 837 theatres, 26,000 per print.
Fox had cut back on theatres a couple of weeks ago because of weak tracking and exhibitor concern about same, but then the numbers started to shooot up more and more starting about a week and a half ago.
Obviously Fox will be expanding the shit out of this puppy next weekend. They've obviously got a major hit on their hands.
Opening in 3458 theatres (more than four times the # of theatres Borat is playing in), The Santa Clause 3: The Escape Clause (Disney) should have made $30 million but it will wind up with about $18,792,000. The #2 film will come in with about 5700 a print...a definite disappointment. This once-lucrative Tim Allen franchise seems to be kaput.